Managerial Economics - Definitions
According to Prof.
Evan J Douglas, Managerial economics is concerned with the application of
business principles and methodologies to the decision making process within the
firm or organization under the conditions of uncertainty. It seeks to establish
rules and principles to facilitate the attainment of the desired economic aim
of management. These economic aims relate to costs, revenue and profits and are
important within both business and non business institutions.
Spencer and
Siegleman defined managerial Economics as “the
integration of economic theory with business practice for the purpose of
facilitating decision making and forward planning of management” managerial
economics helps the managers to analyze the problems faced by the business unit
and to take vital decisions. They have to choose from among a number of
possible alternatives. They have to choose that course of action by which the
available resources are most efficiently used.
Cristopor I
Savage and John R Small opinioned that
“managerial economics is some thing that concerned with business efficiency”.
In the words of Michael
Baye, “Managerial Economics is the study of how to direct scares resources
in a way that mostly effectively achieves a managerial goal”.
To quote Mansfield,
“Managerial economics is concerned with the application of economic concepts
and economic analysis to the problems of formulating rational managerial
decisions.
Reference:
ICSI
Shivaji University
LPU
Calicut University
Rai University
Pondicherry University
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