Dr. Rajakrishnan M, Assistant Professor in Commerce, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India.

Notification

E-commerce rules do not allow foreign investment in multi-brand retail: DIPP

The FDI rules for e-commerce have not allowed foreign investment in the inventory-based model or multi-brand retailing, the Department of Industrial Policy and Promotion (DIPP) clarified Thursday.

It also stressed that the provisions are also not against the interest of consumers, noting that only fair, competitive and transparent business practices would be beneficial for buyers.
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